Reviews (2,735)

Overall rating
4.8
Counts per rating level
  • 89% of ratings are 5 stars
  • 4% of ratings are 4 stars
  • 1% of ratings are 3 stars
  • 1% of ratings are 2 stars
  • 5% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its user-friendly interface and intuitive drag-and-drop email builder, making it easy for all skill levels. They value the robust automation tools for personalized marketing and seamless Shopify integration. The responsive customer support is frequently highlighted, often providing personalized assistance. Additionally, the clear analytics help track business performance, and scalable pricing plans accommodate various business sizes. Merchants report improvements in engagement, conversion rates, and revenue.

August 19, 2025

We’ve noticed a sizeable uplift in our ROAS thanks to Omnisend’s intuitive automations, sharp audience segmentation and smart live reporting. Setting up workflows is effortless and effective; you can easily manage abandoned cart reminders, welcome messaging and order followups with minimal fuss. The drag and drop editor makes everything feel straightforward and efficient, even for newcomers.

Omnisend’s segmentation capabilities are impressive. You can group contacts by their browsing behaviour, purchase history and site engagement. The Customer Lifecycle Map then uses AI to help you target loyal customers, at risk customers or new ones with tailored messaging.

Live real time reporting gives invaluable clarity. You get an all in one view of email SMS and push campaign performance with revenue attribution, trends and deliverability insights. The Live View feature shows customer activity on your site in real time including products viewed, pages browsed, carts started, checkouts begun and orders placed. Reporting is detailed and flexible. You can view click rates by link, open rates by device or email client, performance for each workflow step, and campaign revenue. Sales attribution is fully customisable using selectable order attribution windows and auto added UTM tags.

In short Omnisend is a smart, powerful and accessible marketing automation platform built for ecommerce. It’s quick to set up, packed with features and gives you deep insight into customer behavior and campaign performance. This is the one tool that can help elevate engagement, drive sales and deepen customer data.

Garage Guys
South Africa
Almost 3 years using the app
Omnisend replied August 20, 2025

This is exactly the kind of feedback that makes our day, thank you! Hearing that workflows feel effortless, segmentation sharp, and reporting valuable shows us we’re on the right track. We’re so glad Omnisend is helping you engage customers more deeply and grow your sales with confidence.

August 4, 2025

We have been using omnisend for over 4 years now and couldn’t be happier. Their app is constantly improving with updates over time and compared to similar apps they offer everything we need to grow our business at a good price. The text message marketing is also a huge advantage and their customer support team has always been prompt and very very helpful.

Thank you team!

STORE TO DOOR
Australia
Almost 4 years using the app
Omnisend replied August 6, 2025

Four years and going strong — what an honor to grow alongside your business! We’re so glad Omnisend continues to deliver the tools, support, and value you need. Thanks for sticking with us, and here’s to everything ahead!

July 1, 2025

Omnisend is the best email marketing software I have ever used, its easy of use and compatibility with shopify stores make it a breeze to send those weekly emails and it has fantastic automations to put abandoned carts and customer retention on autopilot. Thank you!

Decor Handles
South Africa
Over 2 years using the app
Omnisend replied July 3, 2025

Thanks so much for the amazing feedback! We’re thrilled to hear Omnisend has been the best email marketing tool you’ve used. Making it easy to connect with your customers and automate what matters most is exactly what we aim for. Thanks for letting us be part of your growth – we’re here anytime you need us!

July 25, 2025

If anything happens in life that takes you away from your store and omnisend for more than 6 months, they delete everything. Every campaign along with every email you've acquired. I used omnisend for about 9 years and loved it until life got in the way and they deleted all of my hard work and contacts. I do not recommend using their marketing services.

Olivia Joy Studio
United States
About 8 years using the app
Omnisend replied July 28, 2025

Thank you for taking the time to share your experience, and first and foremost—we’re truly sorry to hear about the personal challenges you’ve been facing. We completely understand how important your email list and campaigns were to your business, and we regret that the loss of this data added stress during an already difficult time.

Omnisend automatically deletes accounts that remain inactive for over 6 months, in line with our data retention policy. We do send multiple reminder emails during this period to help avoid unintended deletions, but we fully recognize that important messages can be missed—especially when life gets overwhelming.

We genuinely value the trust you placed in us over the years, and while we unfortunately cannot recover deleted data, your feedback is being shared internally as we continue to evaluate how we support long-time users during periods of inactivity.

If you ever decide to return, we’d be more than happy to assist with rebuilding your account and support you every step of the way.

Wishing you and your business all the best.

July 5, 2025

great app. they've really upgraded over the past few years. I feel its right on par with Klaviyo. Best of all, the customer service is outstanding which is why i think it stands above Klaviyo. great features, great service and the pricing tiers are much more affordable for everyone whether your just starting out or an ecommerce vet. The interface is also much more beginner friendly which is why i was drawn to it in the first place.

OddMall
United States
Over 2 years using the app
Omnisend replied July 7, 2025

Thanks so much for the amazing feedback! We’re thrilled to hear that Omnisend’s upgrades over the years have made such a difference for you. It means a lot to know you find us on par with Klaviyo — and that our customer service stands out. Making powerful marketing accessible, intuitive, and affordable for everyone is exactly what we aim for. Thanks for choosing us to be part of your business journey!

August 4, 2025

Eduarda has been great with the help I needed! Patient and professional. Thank you so much!
Omisend in general is great. I can create freely or use their templates. Easy to analyse results and set up automations.

Amorio
Lithuania
Over 1 year using the app
Omnisend replied August 6, 2025

Thanks so much for the kind words! We’re thrilled to hear that Eduarda’s support hit the mark — and even more so that Omnisend is giving you the freedom and tools to grow with confidence. From templates to automations, we’re here to make things easy and effective every step of the way.

July 16, 2025

I've used this app for email for many years and it's brilliant. A comprehensive addition to your marketing arsenal with fantastic support and the latest features which keep up with this crazy AI world we now live in. The tutorials (video and articles) cover everything! Love this one.

Newton Espresso
New Zealand
Almost 4 years using the app
Omnisend replied July 18, 2025

Brilliant to hear! Thanks for sticking with us through the years. We’re glad you’re enjoying the features, support, and tutorials — and navigating this wild AI world together with us!

June 13, 2025

Awesome app and support team! Integrates into store with ease. Existing subscribers automatically and safely upload. With combined services like SMS, email, and pre-built templates. All without breaking the bank. Making them my go-to app of choice for my business. Thank you, Omnisend!

Hubert’s Haberdashery LLC
United States
5 months using the app
Omnisend replied June 16, 2025

Thank you for such a fantastic review! We’re so glad to hear that setup was smooth, your subscribers transferred seamlessly, and that the mix of email, SMS, and templates is delivering real value — without the extra cost. Helping you run your business efficiently (and affordably) is exactly what we’re here for. We’re thrilled to be your go-to!

July 15, 2025

I recently experienced an issue with email deliverability on my Omnisend campaign, and I was genuinely impressed by the level of support I received. The team was incredibly patient, responsive, and thorough throughout the entire process. They didn’t just offer quick answers, they took the time to investigate, communicate clearly, and walk me through every step until the issue was fully resolved. It's rare to come across this kind of customer service these days, and I truly felt supported from start to finish. I highly recommend Omnisend. Not only for the powerful platform, but for the outstanding people behind it.

Field Ready Clothing
South Africa
2 months using the app
Omnisend replied July 17, 2025

We're genuinely grateful for your kind words. It means a lot to hear that our team made you feel supported every step of the way — especially during something as frustrating as deliverability issues. We’re here to go beyond quick fixes and make sure you always feel confident and cared for. Thanks for choosing Omnisend!

May 9, 2025

Absolutely love using Omnisend. I have used Klavio and Mailchimp before, but with being a full-time artist, this has been the simplest and most effective email host that I've used. Love it!

Zhanna Tsytsyn
United States
Almost 2 years using the app
Omnisend replied May 12, 2025

We’re so happy to hear that Omnisend has been the simplest and most effective tool for you — especially with your busy schedule as a full-time artist! 🎨 Thanks for making us a part of your creative journey. We’re here to keep things easy and effective for you! 🙌